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Post Merger Integration..

often turns into cultural clashes of national, regional or organisational character. When two or more organisations merge it is crucial to overcome the cultural barriers and transform them into areas of synergy.

This is a major challenge and cannot be done unless each of the organisations learn to understand and respect the other’s culture.

This process can be very hard, or even impossible, to complete without assistance since both parties are emotionally involved in their specific culture.

The Cookie Factor

■ The cookie is a perfect image of a successful integration process. By means of a facilitator (the baker), the ingredients each contribute with their finest qualities and together create a more “efficient” whole. Gugin has the facilitators role when integrating national and corporate cultures within and between companies.